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A telephone booth used to hold private space for people in public realm, symbolizing connection, distance, voice, socialization as well as privacy.  Telecommunication technologies began to change very rapidly at the turn of the 21st Century.  The immense interaction with smartphones blurs the concept of distance and connectivity in true social relationship.

Talking genuinely to another person at the edge of the digital age sparks the design concept of #CallMe.  As an urban intervention, this giant retro handset aims to remind people of the need of genuine conversation in the digital age. The design also brings a sense of playful provocation to the environment.

The #CallMe design replaces the existing telephone booths, transforms the inactive corners into fun and functional use, and enhances the streetscape by adding more greenery and stylistic fabric.  Multiple versions, including #CallMeGreen and #CallMeArt, were developed to different districts of Hong Kong.